While Facebook ads could be one of the most targeted and profitable ways
to market on Facebook, you can also use Facebook in a lot of other ways to
market your products and websites.
The starting point for your presence on Facebook is your profile page. Your
profile page is basically a landing page that you design in order to convert
your friends to engage with certain parts of your identity.
If you want to use this free marketing strategy, the secret is to expand your
network as much as possible. The way to do this is to expand! Start a group
and you create a central place for customers, partners, and friends to
participate in conversations around your brand. Facebook groups come with
boards for posting discussion topics, photos, videos, and links right out of
the box. And the best part about Groups is you can create as many as you
like for free.
While Groups do offer a reasonably robust feature set with no setup, you're
not able to extend their functionality with Facebook applications. In order to
use those, you will need to get a Facebook Page.
Pages were launched by Facebook in November 2007 as a way for
businesses of many types to easily establish a brand presence on Facebook.
Pages are more customizable than groups. You can add HTML, Flash, or even
Facebook applications to your pages to extend their functionality. Pages are
a good option for small or local businesses that want to establish a presence
on Facebook. Like groups, they're another free and easy way to do viral
You can also join network marketing group, send out several comments,
write notes, add friends, add events, join events, wall post on Groups, wall
post on Friends Walls, post videos in Groups, cross pollinate with other
Group Owners, add many photos, make sure all your privacy settings are
Never forget that Facebook is a society so don't try to be a seller, try to
solve others problems. Community is about communication, and that might
be the best advertising you could hope for.
'Brands' are already networking and engaging with consumers via Facebook
for leverage, a strengthening and generating a better understanding of the
brand itself and customer relationships with it, and for participation and