You're familiar with social media sites like Facebook and Twitter. But do you know the impact social media is having on businesses?
just consider the following facts:
- Social media use on the rise: More than 73% of businesses plan on increasing their use of Facebook, Twitter, YouTube and blogs in 2011, according to the 2011 Social Media Marketing Industry Report.
- Mass consumer adoption of social media: There are more than 500 million active Facebook users, 75% of all Americans use a social network and nearly 25% of all online time is spent on social networks (Nielson). Your customers are there. These are numbers you just cannot ignore.
- Social media drives search engine optimization: The top three benefits of social media marketing are (1) generating more exposure for the business, (2) increasing traffic to websites and (3) improving search engine rankings, according to 2011 Social Media Marketing Industry Report.
- Small businesses are dominant players: Small businesses are exploiting social media for lead generation and improving customer experience. For example, 45% of small businesses plan to increase spending on online video in 2011, up from 28% in 2010 (Small Business Marketing Forecast 2011).
So the big question is this: What do experienced marketers and business owners know and do with social media that makes them so successful?
If your not getting the social media results you have been hoping for , maybe, you should consider attending the social media success summit
There's been a big buzz about the 2011 social media success summit since we wrote about it on our facebook page here
If you learn just one strategy that will attract better clients and increase your social media success, the investment in your professional development will have paid for itself at least ten times over.